[WEBINAR REPLAY]

 

Discover how Acqua di Parma boosted its learners engagement by 70% in one year!

Are you convinced that the learners engagement is a crucial factor to reach your business performances?

If you too would like to:

  • Boost the skillset of our retail workforce,
  • Encourage learner dedication,
  • Foster a sense of community,
  • Enhance sales performance,

then this replay is tailored for you!

 

Feedback, best practices, mistakes to avoid:
Ermelinda MUSSO and Ayoub ZAHRAOUI, Global Training Specialists at Acqua di Parma, and Alexandre BOREL, Partners Director and Martian Ambassador at Teach on Mars, reveal the essential ingredients for boosting commitment!

At the end of this webinar, you’ll have concrete, useful keys to invest in a mobile learning solution that will boost the performance of your retail and wholesale communities, even in a highly competitive retail environment!

 On the program for this replay:

– Acqua di Parma learning approach with Teach on Mars

Ermelinda and Ayoub look back at the origins of the mobile learning project and the reasons why Acqua di Parma decided to launch this initiative: to engage and elevate the experience for the Beauty Coaches Worldwide across all the channels of distribution.

– 3 keys to create an impactful editorial learning plan

Ermelinda and Ayoub narrate how they implement their editorial plan internationally, with a specific focus on the differentiated strategies depending on the audience (Travel Retail, Boutiques, Shop in Shop etc).

– Tips that change everything

Ermelinda and Ayoub enthusiastically share their experience and top tips for making your mobile learning project a success!

 

Envie de réussir l’onboarding de vos nouveaux collaborateurs ?

The speakers

With a professional background in the luxury retail industry and a professional course from SDA Bocconi University in Management of Fashion & Luxyury companies, Ermelinda honed her skills by starting her journey as a Sales Assistant at Hermès. She quickly became an Omnichannel Senior Client Advisor and Training Partner in Store at Tiffany&Co. Later on, she joined Acqua di Parma as Global training Specialist, creating Ad Hoc Training & Design development for countries action plans related to special projects and training KPI’s analysis on digital basis too.

Ermelinda MUSSO

Global Training Specialist • Acqua di Parma

Thanks to the master’s degree in human resources, learning management and Digital skills held in 24ore Business School, and his very powerful retail experience first Coach in a fast environment and in Flagship store Balenciaga as a Training Ambassador, Ayoub’s skills were immediately oriented on Client centricity, Retail and digital. From 2023, Ayoub joined Acqua di Parma as Global Training Specialist, focusing on creating and delivering trainings and special mission of owning an Editorial plan strategy for the Digital Learning experience.

Ayoub ZAHRAOUI

Global Training Specialist • Acqua di Parma

Responsible for Teach on Mars’ partner ecosystem and Brand Awareness, Alexandre is passionate about Edtech and lifelong learning more generally. He joined Teach on Mars in 2019 to take part in this bold mobile revolution.

Alexandre BOREL

Partners Director • Martian Ambassador • Teach on Mars