[WEBINAR REPLAY]

 

 

Discover why Christian Dior Parfums invests in innovation

for a better learning experience for its retail community!

Are you convinced that the success of sales teams depends on a good expertise of sales techniques and on an everyday education?

If you too would like to:
– modernize your training offer,
– build employee loyalty to your learning system,
– embrace the new, ultra-connected generation,
– increase your sales performance,
then this replay is for you!

Feedback, best practices, mistakes to avoid:
Mélanie CARAFRAY, Head of Digital & Client Development – Global Retail Education at Christian Dior Parfums, and Alexandre BOREL, Partners Director and Martian Ambassador at Teach on Mars, reveal the essential ingredients for deploying and running an innovative, high-performance educational program.

At the end of this webinar, you’ll have concrete, useful keys to convincing your management to invest in a mobile learning solution that will boost the performance of your sales teams, even in a highly competitive retail environment!

On the program for this replay:

1 – Blended learning approach with Teach on Mars

Mélanie looks back at the origins of the mobile learning project and the reasons why Christian Dior Parfums decided to launch this initiative.

 

2 – Continuing the Beauty Ambassadors engagement

Mélanie presents her new innovative tool for renewing retailer commitment, with a whole new pedagogical approach!

 

3 – The tip that changes everything

Mélanie enthusiastically shares her experience and top tips for making your mobile learning project a success.

The speakers

Mélanie is working in the retail education for about 10 years. She joined Christian Dior Parfums more than one year ago in the retail education team at the international level. Mélanie is in charge of all the topics around digital learning and of the client experience.

Mélanie CARAFRAY

Head of Digital & Client Development • Global Retail Education • Christian Dior Parfums

Responsible for Teach on Mars’ partner ecosystem and Brand Awareness, Alexandre is passionate about Edtech and lifelong learning more generally. He joined Teach on Mars in 2019 to take part in this bold mobile revolution.

Alexandre BOREL

Partners Director • Martian Ambassador • Teach on Mars

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