Teach on Mars recognised as a Strong Performer by industry analyst Fosway

For the third year in a row, Teach on Mars is in the famous “9-Grid” of the European analyst Fosway, among the best “Learning Systems” in the “Specialists” category, as a “Strong Performer“.

Learning Systems in 2021

Like at the beginning of each year, Fosway publishes its 9-Grid™ for Learning Systems, a report taking the temperature of the digital learning market in Europe, based on the analysis of thousands of data rows by tools, internal experts and a network of contributors.

This year, something new is emerging from this analysis: the “LMS”, “LXP” and “NGLE” labels used by the market to classify solutions no longer hold much meaning. Indeed, many solutions, all claiming to be LXPs, can prove to be fundamentally different. At the same time, LMS have started to improve their interfaces by offering mobile access in particular (although far removed from the experience offered by sector experts of which Teach on Mars was the pioneer in 2013), making reading the market even more complex for buyers.

Fosway therefore assembled all of these solutions under the umbrella term, “Learning Systems” and placed them into two categories: Suites & Specialists. (NB: These two categories still remain open; specialists continue to complement their solutions with traditional LMS functionalities while suites embed specialised capacities).

Fosway 9-Grid 2021

Fosway CEO, David Wilson, emphasises an important point about the grid combining “Suites” and “Specialists” at each of his talks: the best solution for your company isn’t necessarily in the top right corner. A solution which costs 10 times less and covers 90% of the functional scope you’re looking for, may turn out to be the best choice. The right combination of solutions (particularly a suite and a specialist) such as “Teach on Mars + Cornerstone” may also prove to be the most attractive option.

Finally, this grid only shows the tip of the iceberg of the European Digital Learning market analysis Fosway undertakes. The full report contains more information about sector trends. You can download the report on the Fosway site.

Teach on Mars : a solution for HR departments

After its entry into the grid in 2019, Teach on Mars raced towards the Strong Performer category as a specialist. This new status highlights our ability to offer an exceptional, highly personalized training experience, which has won over the business and HR departments of the largest European groups.

According to Fosway CEO David Wilson, “Teach on Mars has advanced its position on the 2021 Fosway 9-Grid™ for Learning Systems and is now recognised as a Strong Performer. This highlights is continued growth in the last 12 months and in particular its strong customer advocacy as a specialist in mobile learning solutions.”

This success is attributed to the following factors, amongst others:

• An integrated LCMS (Learning Content Management System), enabling the creation and deployment of microlearning mobile-first training, as well as being cross-channel (adapted to the web format)
• An ability to reach the extended company: business areas, employees, customers and partners, as well as the sales network, etc.
• The integration of a social network for modern learning which incorporates the codes of social networks like Instagram and LinkedIn; an effective way of fostering interactions between peers and encouraging collective intelligence
• a good Total Cost of Ownership, as emphasised by Fosway

Teach on Mars’ plans for 2021 don’t stop here. The company hopes to extend its reach among HR managers by becoming employees’ preferred Learning Hub, connected to HRIS and to the various sources of companies’ educational content, enabling cross-cutting social interactions.

With excellent results in terms of deployment and use, a large customer community and nearly 200 projects deployed overseas in exacting environments, Teach on Mars has already started breaking into this new market and is becoming a benchmark European player in the Learning Hub segment.

To serve the interests of HR, the company has invested in off-the-shelf content partnerships, standard connectors to the HRIS ecosystem, a skills management system and research and recommendation algorithms to offer each learner a fluid and personalised learning experience, with relevant content from multiple sources.

At the last Learning Technologies UK event, David Wilson noted in particular that “to engage employees over time, it is necessary to align their needs with their job. This makes a huge difference not only in terms of experience, but also in terms of use.”

This is the direction Teach on Mars is moving in, to better serve the wants and needs of employees to hone their skills and enhance company performance.